Focus on story first not selling
As a marketer, you need to identify audiences, choose the right messaging and then decide which kind of video would create the most impact across your campaigns.
Type of Videos
Branding Videos
videos that provide an in-depth exploration of the person, the brand, and the personal/professional motivations behind the business
Documentary Videos
videos that provide an in-depth exploration of the person, the brand, and the personal/professional motivations behind the business
SEO Videos
videos that populate when a viewer searches a topic online
Testimonial videos/ Case Study Videos
videos that provide social proof that you can deliver success with your product or service
Social Videos
videos for social media feeds | alllan,mataeo
Cold Video Ads
videos that a viewer would see for the first time
Value Video Ads
videos that educate viewers toward solving their most significant problems
Behavioral Retargeting Video
videos that follow a viewer's engagement on a video. A specific action triggers the release of a new piece of content that moves the viewer towards a purchase
Marketers need scalable video solutions
From bringing customers' attention to a message and inspiring action, to emotive storytelling that amplifies brand visibility - videos have quickly become an essential tool for modern-day marketers. As the technology evolves and social media use increases, businesses are investing in video campaigns more than ever before – aiming to increase lead generation, convert potential customers into paying ones and retain their loyalty. Videos serve as powerful mediums with immense potential when strategically incorporated into marketing strategies; making them one of the most potent elements on today's promotional mix!
Video can be a powerful tool for building brand awareness and establishing a strong brand identity. By creating compelling video content that resonates with their target audience, marketers can help to build trust and establish their brand as a thought leader in their industry.
Video can be an effective way to generate leads and build a list of potential customers. By including a call-to-action in a video, marketers can encourage viewers to provide their contact information in exchange for valuable content or a free trial.
Many marketers use video as a way to capture and hold the attention of their audience. Video can be an effective tool for engaging and retaining customers, especially when it is used to tell a compelling story or convey important information in an engaging way.
Video can be an effective way to persuade and convert prospects into customers. By using video to showcase the benefits of a product or service, marketers can help to increase the likelihood of a sale.
Video can be used to improve customer retention by providing valuable information and support to existing customers. By creating video content that addresses common questions or problems, marketers can help to reduce customer churn and increase customer loyalty.