14 Different Types of Video Content Every Business Should Embrace to Scale

In today’s digital environment, video production has emerged as a powerful tool for businesses to connect with their target audience and overcome various challenges. Whether increasing brand awareness, boosting sales, or increasing internal efficiency, video can be the go-to for businesses across all industries. In this blog post, we will dive into the world of video production and explore 14 different types of video content relative to sales, marketing, and people operations.

Video Production for Marketing

Marketing plays a pivotal role in capturing the attention of potential customers and guiding them through their buying journey. Let’s explore how video production can support your marketing efforts at different stages:

Awareness Stage

Social Media Videos:

In the age of short attention spans, social media videos have become instrumental in creating brand awareness. With their engaging and shareable nature, these bite-sized videos capture the attention of your target audience as they scroll through their social feeds. From behind-the-scenes glimpses to quick product showcases, social media videos establish your brand’s presence and generate buzz.

Cold Ads:

Cold ads are designed to appeal to potential customers who aren’t yet familiar with your brand. By using video in your advertising campaigns, you can deliver your message in a compelling and convincing way. You want to introduce yourself, the problem you solve, and why you’re a credible source of knowledge. Engaging visuals combined with concise storytelling can make your cold ads stand out and leave a lasting impression on viewers.

SEO Videos:

Video content has become a crucial part of search engine optimization (SEO). By optimizing your videos for search, you increase your organic visibility and drive more traffic to your website. By using relevant keywords, catchy video descriptions, and implementing video sitemaps, your videos rank higher in search results.

Consideration Stage

Branding Videos:

Branding videos go beyond mere promotion. They encapsulate your brand’s essence, values, and personality, leaving a lasting impression on viewers. By telling your brand story through visually captivating narratives, you can establish an emotional connection with your audience, differentiate yourself from competitors, and foster brand loyalty.

Case Study Videos:

Case study videos are a powerful way to demonstrate the real-world results your products or services have delivered. By showcasing success stories, customer testimonials, and measurable outcomes, you provide potential customers with tangible evidence of your expertise and value. Case study videos help build trust and influence the decision-making process.

For a FREE consultation to determine what type of video you need for your business, please contact us at platinumpeek.com.

Video Production for Sales:

Effective sales strategies rely on compelling communication and persuasive techniques. Incorporating videos into your sales efforts can significantly boost conversion rates and drive revenue growth. Let’s explore how video production can play a crucial role in the sales process:

Conversion Stage

Video Sales Letters:

Video sales letters offer a persuasive approach to capturing the attention of potential customers and compelling them to take action. By combining powerful visuals, persuasive scripts, and compelling calls to action, video sales letters can create a sense of urgency, increase conversion rates, and drive sales.

Upsell Videos:

Upsell videos enable you to maximize the value of your existing customer base. You can drive more sales from your current customers by showcasing the benefits and added value of upgrades or additional products/services. Upsell videos can effectively communicate the value proposition of upsells and lead to increased customer retention and revenue.

Video Production for People Operations

Beyond marketing and sales, video production can also revolutionize people operations, including recruitment, onboarding, training, and retention. Let’s explore the possibilities:

Recruitment

Recruitment Videos:

In a competitive job market, recruitment videos can help attract top talent. These videos give viewers insight into your company culture, work environment, and career opportunities, allowing potential candidates to envision themselves as part of your organization. By showcasing what sets your company apart, recruitment videos help you stand out from the crowd and attract the best-fit candidates. In these videos it’s important to “paint heaven.” This means, you want to position your company as the ideal solution to the candidate’s current state. Show them that they need to be a part of your company culture because it will foster an all around better quality of life.

Job Description Videos:

Traditional job descriptions can be mundane and fail to capture the essence of the role. Job description videos, on the other hand, provide a dynamic way to convey job expectations, responsibilities, and the unique aspects of each position. By adding visual storytelling elements, job description videos can pique the interest of potential candidates and increase the quality of applications.

Onboarding

Onboarding Videos:

Smooth onboarding is crucial for new hires to quickly adapt and become productive members of your organization. Onboarding videos provide a consistent and engaging way to deliver essential information, including company policies, procedures, and culture. These videos help new employees feel welcomed, connected, and prepared for their roles, ultimately reducing the time it takes to acclimate to their new environment.

Training Videos:

Training videos offer a versatile and effective solution for delivering consistent training programs. By leveraging visual aids, demonstrations, and interactive elements, training videos cater to different learning styles and enhance knowledge retention. Whether it’s product training, compliance training, or skills development, training videos provide an engaging and scalable training solution.

Retention

Internal Marketing Videos

Internal marketing videos foster employee engagement, loyalty, and a sense of belonging. By showcasing company events, initiatives, success stories, and employee testimonials, these videos keep your workforce informed and motivated. Internal marketing videos nurture a positive company culture, strengthen relationships, and boost employee retention.

Documentary Videos:

In addition to addressing specific business challenges, documentary videos provide a unique opportunity to build trust and preserve legacies. These videos capture authentic stories, showcase your brand’s journey, and create a lasting impact on your audience. Documentary-style storytelling can leave a lasting impression and cultivate a strong emotional connection with viewers.

Video production offers a multitude of possibilities for businesses to overcome challenges within their sales, marketing, and people operations teams. From raising awareness and driving conversions to enhancing internal processes and preserving legacies, videos have the power to transform how you connect with your audience. 

For a FREE consultation to determine what type of video you need for your business, feel free to contact us at platinumpeek.com

Remember, video production is not only about the catchy visuals; it’s about creating a compelling story that resonates with your audience. We want to encourage you to embrace the power of video and utilize it to propel your business forward.