Unlock the Full Potential of Your Business with Branding Videos | Platinum Peek Productions

With so much content at our fingertips, capturing and keeping the attention of a target audience is more challenging than ever. So how do you set yourself apart?

The answer is: Branding videos.

 Yes, a simple branding video can go a long way. Let me explain why. 

Branding videos are a powerful tool used to engage, inform, and propel an audience further down your sales funnel. In this article, we will explore the  role of branding videos in the sales process, and how a simple branding video will help you establish credibility, trust, and also showcase the unique elements of your business.

Explaining Motivations and Values:

When it comes to building a successful brand, it’s essential to communicate the motivations and values behind your business. Why? Because people trust you when  theyunderstand the “who” behind your business. Branding videos give you the chance to tell your story in a compelling and visually captivating manner. According to a study conducted by Wyzowl, 84% of consumers were convinced to make a purchase after watching a branding video. By also showcasing the “why” behind your business and highlighting your core values, branding videos create an emotional connection with your target audience, influencing their perception of your brand and increasing the likelihood of conversion.

We did a branding video once for a client who was a real estate developer. He was extremely talent and had a very established reputation. In this particular instance, he was trying to sell a property but was having difficulty getting offers at the desired price point. 

Up until this point, he was simply marketing the property. He wasn’t providing any further information on the story behind the property. His story. The property’s story. What gives it flavor? How did he design this property? We convinced our client to try something new. 

So enter the branding video. We gave this client the medium to deep dive into his creative process and his motivations behind a project. He discussed the unique aspects of his process and why his properties are designed differently. Furthermore, he elaborated on his past success stories and how was in the current position he was in today.

Can you guess the outcome? 

Within a month, the property sold for the desired price. 

Establishing Credibility and Trust:

In today’s competitive market, you need your target audience to trust you. Branding videos are s a powerful tool to build trust by showcasing your expertise, industry knowledge, and customer success stories. What have you done for people? What are your credentials? How does your solution impact your target audience in the long run? Branding videos are not supposed to be “sales-y.” They’re not meant to give you a platform to hardshell. Instead, branding videos leverage storytelling, testimonials, and backstory to create an authentic and relatable image of your brand. This puts confidence in your audience. 

CTA: Interested in discovering how we craft captivating branding videos through the power of storytelling? Dive into our meticulous thought process that lies behind the creation of our highly successful branding videos through this link.

Nurturing the Consideration Stage:

After cold ads are used during the awareness stage, then comes the consideration stage. During the consideration stage of the sales process, your target audience is evaluating different solutions and weighing their options. This is where branding videos come into play. If done effectively, they should guide your audience towards the conversion stage. By addressing common pain points and offering unique solutions, branding videos help to educate and inform your audience. According to a survey by HubSpot, 90% of users say that videos help them in their purchasing decisions. By delivering valuable content in an engaging format, branding videos position your brand as a knowledgeable leader in your industry. Your someone that has your audience’s best interest in mind. 

Uniqueness and Differentiation:

Standing out in a saturated marketplace is essential for attracting and retaining customers. Branding videos provide a platform to showcase your unique selling propositions, allowing you to differentiate yourself from competitors. Why are you different from the rest? What about your product or service is unique? Why is the outcome you promise different from the rest? Everyone says their offer is different, but to make a branding video effective, you need to be able to convincingly portray why yours truly is a cut above the rest.

Branding videos have become an indispensable tool for businesses who are looking to increase their sales. If you want the perfect medium to convey your motivations, values, and unique offerings, you need to be utilizing branding videos. By telling your story and the obstacles you’ve overcome to reach your current position, branding videos establish a sense of credibility and trust with your target audience.

Curious to explore the diverse array of video content? We’ve curated a comprehensive list of 14 essential video types that can propel your business to exponential growth. Delve into this valuable resource by visiting the following link.